They react more negatively to a service failure when they are friends as business partners.

The researchers found that consumers turn their attention to the duty of the operator in the relationship, their needs, they react more negatively to a service failure when they are friends as business partners. If drawn their attention to their own commitments in the relationship, however, the opposite is the case. In four experiments the authors found when the participants keep the situation as of the provider’s perspective in mind and their own commitments they did not react a higher tolerance for others. .

The study sheds light on an apparent contradiction. Some studies have suggested that friendships can consequences of a consequences of a service failure, while others the opposite. The opposite. ‘These differences can be due to differences in the degree to which participants arranged in order of their have conducted their own obligations or other obligations in the conditions that were studied were focused, ‘the authors write.You may also be, like many kinds of voice audio will influences by an airflow check that we more understanding of how we are. With our physical the environment Aerospatiale – tactile integrated into speech reception. Bryan Gick and Donald Derrick. Nature 462, 502-504 DOI: 10.1038/nature08572.

The survey is the work of Professor Bryan Gick out of the Department of Linguistics, UBC in Vancouver, Canada and PhD student Donald Derrick. The of paper about her work is on 26th in Nature Publishes November. ‘.